The Benefits of Customer Surveys for Small Business

Marketing and sales are becoming increasingly data-driven in the technology age. Small businesses just like yours have access to more information, more easily, than ever before – Google Analytics, social media stats, website visits, etc.  But do you have access to the right kind of information? Customer surveys are one of the most powerful tools…[Read More]

The 5 Pitfalls of Estimating a Software Project

Clients often ask me why estimating a software project is so fraught, why software projects are chronically late and/or over budget, and why their last developer just didn’t seem to be able to give them a straight answer on anything. Naturally, I always take that question as an opportunity to brag about my current level of skill at…[Read More]

When your web developer is unavailable

Your Website Is Having Issues. Your Web Developer Is Unavailable. What Do You Do?

Almost every day I hear from frustrated business owners and managers who just can’t get a timely response from their web developers. Responding to these type of scenarios is one of the ways that my company, Cogeian Systems has built a reputation in the industry. First, let me say that I know what an awful…[Read More]

How Responsive Web Design Can Make or Break Your Google Ranking

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. — Google In early 2015, Google updated its algorithm to recognize mobile friendliness—also known as Responsive Web Design—as a ranking…[Read More]

10 Tips To Improve Your Google Ranking

Do you ever feel like your web site is invisible? It’s a common complaint for small-to-medium-sized businesses and non-profits alike. This is where Search Engine Optimization (SEO) comes into play. The bad news is, there’s more noise than ever on the internet, and it’s harder than ever to rise above it. The good news is,…[Read More]

How To Save A Failing Technology Project

It’s the first big technology project your small business has taken on, and things are not going well.  Maybe your web design is behind schedule.  Maybe your custom software developer is creating bugs, but can’t fix them.  Maybe that email marketing integration with your website still isn’t done.  You’re starting to worry.  What can you do? Don’t…[Read More]