May 2, 2016

CASE STUDY: CARNEMARK SYSTEMS + DESIGN

How we created a website as contemporary as their home designs

carnemark-case-study-header

THE CUSTOMER & THE CHALLENGE

Carnemark Systems + Design is a Washington, DC based provider of high end home design & remodeling services. Carnemark has won multiple awards for its work, including the Sub-Zero/WOLF Design Contest, multiple Washington NARI COTY Awards, and the prestigious 2009 Guildmaster Award for builders.

Something had to change.

THE PROPOSAL

Carnemark’s old web site did not adequately convey the style and the substance of Carnemark Systems + Design. The design of the old site was dated, poorly constructed relative to modern standards, and had poor usability due to the use of obscure links and buttons (often called “mystery meat navigation.”)

Jonas Carnemark, the principal of Carnemark Systems + Design, asked for a completely updated and modern appearing site, with an “art gallery” feel and extreme ease of navigation.

Many web design companies would jump at the chance to work with a client with the stature of Carnemark. Carnemark chose Cogeian Systems. So we got to work.

THE SOLUTION

Cogeian executed a new design for Carnemark that showcases the design elegance and the quality for which Carnemark is known regionally and nationally.

  • Web Design
  • Custom CMS
  • Database development
  • Custom HTML/CSS/JS
  • Hosting
  • Project Management

After testing and QA, we launched the new site and overnight, the lynchpin of Carnemark’s online marketing presence was in sync with its award-winning residential designs.

AFTERWARD

By employing smart and minimalist visuals combined with solid internal engineering, we were able to deliver a site that did justice to Carnemark’s reputation.

In the owner’s own words: “[The] new web site has received many compliments!


Screenshots

After Cogeian Systems redesign:

After

Original site:

Before